Market Research Of Global Cloud Television (TV) Market By Knowledge Sourcing Intelligence

Introduction
The cloud television (TV) market is projected to grow at a CAGR of 8.80% during the forecast period. Cloud television (TV) is a service provided to the customers where they can easily access the digital assets from any location via an internet and a cloud-based user account. The technology provides the users with greater flexibility for online media sharing or online storage. 
Growing adoption of smartphones and increasing demand for the high definition quality graphic content are the major drivers driving the growth of the global cloud television (TV) market. Region-wise, North America holds a significant market share in the market owing to the high-speed network access and early adoption of new technologies in this region. Market Research is done by knowledge sourcing industry due to huge scope with respective industry.
global cloud television market industry trends

Sample view of global cloud television market share
Growing Adoption Of Smartphones
Global adoption of smartphones has grown at an extraordinary pace, with more than 4 billion in number at present which is nearly double the figure of three years ago (Source: GSM Association). There has been increasing adoption of the mobile internet especially in emerging economies like India which has led to an increase in the mobile internet connections, higher than the fixed-line internet connections. This has been immensely contributing to the growth of the global cloud television (TV) market. Rising and high disposable income in developing and developed countries have made the smartphone devices quite affordable. Also, the customers are well aware of the benefits of the smartphone and internet usage. 
Cloud Television (tv) Market By Deployment Model
By deployment model, cloud television market is segmented as public cloud, private cloud, and hybrid cloud. Hybrid cloud holds a major share in this market on account of increasing adoption hybrid cloud model among various end users owing to the combined benefits of public and private cloud offered by this model. Higher levels of data security and significant margin improvements offered by this model have been instrumental in driving its adoption among the end users. Deployment on public and private cloud is also witnessing a significant growth and these segments will continue to witness a sluggish growth over the projected period as some vendors still continue to use them.
 
global cloud television market industry trends
Sample view of global cloud television market share by deployment model

Hybrid Cloud
The market for cloud TV in hybrid cloud was valued at US$XX.XX billion in 2017 and is expected to grow at a CAGR of XX.XX% over the forecast period to reach a market size of US$XX.XX billion in 2023. The growth of cloud TV market in this segment is majorly attributed to the continuous drifting of players in media and entertainment industry towards hybrid cloud for both primary and backup storage purposes. These industries leverage the blend of public and private cloud functionalities in hybrid cloud to manage and store their digital content. They use the public cloud for backing up and running non-critical applications such as global content distribution and collection of content from providers, and private cloud for storing more proprietary digital assets. As volume of data at the end of cloud TV vendors is increasing exponentially, the demand for hybrid cloud is witnessing a solid rise. This is boosting the growth of the market. 
Furthermore, rising investments by major market players into research and development are also shaping the market growth in this segment. In September, 2017, Kaltura, Inc., one of the leading video technology providers for operators and media companies, announced the release of its latest cloud TV platform which ensures 99.995% availability of its cloud TV services, including live TV and Video on Demand, across all devices. The company had made heavy investments in the modularity and flexibility of its platform which enable it to integrate with legacy TV platforms while facilitating their migration to a hybrid cloud solution which can allow customers to continue benefitting from their investment in Set-Top-Boxes and in other parts of legacy TV infrastructure while moving to the cloud. 

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global cloud television market size

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Location: Knowledge Sourcing Intelligence LLP, Galbatross Technologies LLP, H-140, Sector 63 Rd, Noida, Uttar Pradesh 201301, India

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