Comprehensive Report on North America Electronic Shelf Label Market by Knowledge Sourcing Intelligence

INTRODUCTION

North America Electronic Shelf Label Market is estimated to grow from US$63.340 million in 2015 to US$141.261 million by 2021, at a CAGR of 14.30% over the forecast period. High penetration of supermarket chains such as Walmart and Kroger is the key driver of the electronic shelf label market in North America. The first phase of the research process is the identification of key industry leaders, experts, decision-makers and C-level executives and then conducting interviews and surveys to gain vital insights about the market. Simultaneously, extensive secondary research is done and key secondary data is collected as part of this process. This secondary data is collected from various databases, industry journals, whitepapers, company annual reports, research publications, and other paid data sources and relevant literature. 

Company profiles which include strategies, new product developments, recent investments, major products, and services, financials and business plans are sourced from the annual reports, SEC filings, industry associations to preserve the quality of the information being displayed. The findings from both the primary and the secondary research the process combined go under further processing for market breakdown and forecasting. Market Research is done by the knowledge sourcing industry due to the huge scope with the respective industry.

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North America Electronic Shelf Label Market Forecast by Product Type 

Segmented labels are the type of electronic shelf labels (ESL) with both printed text and a digital screen. While the printed text may represent the item name, the digital screen usually reflects the price and offer associated. Adoption of electronic shelf labels by retailers is subject to significant investment and thus, pricing is the primary factor considered. The latest generation ESLs may prove to be expensive for small retailers and therefore the market for segmented ESLs is primarily driven by cost-conscious large retailers. Segmented labels have great potential in the case of unpenetrated market segments or retailers foraying into digitization for the first time. Growth in the segmented labels market is thus anticipated to be driven by newer markets and consumer behavior is being influenced by greater affluence. The North American electronic segmented labels market is projected to reach US$XXX.XX million in the year 2021, increasing from US$XXX.XX million in 2015, growing at a CAGR of XX.XX% during this period. 

Sample view of north america electronic shelf label market share

Rising Number of Hypermarket Stores

Rising number of supermarkets and hypermarkets is one of the key drivers of North America electronic shelf label market. Supermarkets have now become a place where both rich and middle-class people can shop due to rising income, urbanization, adoption of western culture, liberalization of trade and investment, and globalization of media and advertising. Rising demand for products of multi-national companies and convenience to shopping different items under one roof is further boosting the growth of supermarkets. On supply-side, competitive domestic investment, and the requirement of meeting varying consumer segment needs is leading to the expansion of supermarkets and hypermarkets across the region.

The expansion of hypermarkets requires retailers to use efficient electronic shelf labels to increase the store’s operational efficiency by providing perfect synchronization of online and physical channels. These labels allow displaying the price of merchandise or food items on small LCD screens along with additional information about those products. Furthermore, the labels ensure full control and traceability of price execution and price change, thereby reducing the cost of changing paper price tags.   

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